- No upcoming events available
Most advertising in ‘paid for’ space online is already regulated by the Advertising Standards Authority. However, in the light of exciting and rapid development of new technologies, the communications industry has recognised the need to ensure that the tried, tested and successful system of regulating advertising is equipped to meet the challenges of the digital age.
Maintaining standards in advertising across all media is essential to ensure a level playing field for businesses off- and online and to guarantee a high level of consumer protection across all media.
The DMG was convened to consider the most effective way to apply the best possible standards for advertising online and ensure that the self regulatory system retains its strength and effectiveness.
The DMG is engaged fully with Government and Parliamentary initiatives such as the Byron Review on children online, the Culture, Media and Sport Select Committee, Audiovisual Media Services Directive, and the Government Convergence Thinktank.
The group is currently at the working stage. Once DMG has finalised its proposals, they will present them to the Advertising Association’s Council, the board and policy approval body for the Advertising Association. In the meantime please use this site to read the latest digital news, find links and information on the current self regulatory system for online advertising, links to our members’ sites, and information on existing corporate social responsibility initiatives in the advertising and technology industries.
The Advertising Association is a non-profit making organisation that is unique in representing the mutual interests of the diverse UK advertising industry. It is the only body that speaks for all sides of an industry worth over £19 billion in 2006.
As the only organisation representing the convergent interests of all aspects of advertising, the Advertising Association is the natural host for the Digital Media Group to meet business wide regulatory challenges.